Insights

Practical thinking on product leadership

Writing on product strategy, leadership transitions, pricing, and AI — from someone actively navigating these challenges, not retrospectively describing them.

Strategy March 18, 2026

How to build the case for a new product line inside an established company

Most product leaders spend their careers improving existing products for known customers. Every once in a while, the right move is harder. Here's the framework that actually works.

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Strategy March 12, 2026

The gap between VP Product and CPO isn't what you think

Most people assume the jump from VP to CPO is about scope. It's not. It's about a fundamentally different relationship with uncertainty, ambition, and organizational trust.

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Strategy March 10, 2026

The persona expansion trap: why adding a new buyer is harder than it looks

Expanding your product to a new, less technical persona isn't a UX problem. It's a structural one. Here's why that distinction matters and what to do about it.

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Pricing March 5, 2026

Pricing is a product problem — most companies treat it like a finance problem

The companies that get pricing right treat it as part of the product experience, not a spreadsheet exercise done in a conference room without the PM in the room.

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AI February 26, 2026

What "AI-first" actually means for your product (and what it doesn't)

Most product teams are adding AI features. Very few are building AI-first products. The difference is architectural, cultural, and strategic — and it matters more than you think.

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