Questions

If yours isn’t here, ask me on an intro call.

Who do you work with?

Coaching clients are usually first-time VPs or heads of product, or founders who want a product thinking partner. Advisory clients are product leaders at B2B SaaS companies who want to change how their teams work with AI.

What’s the difference between coaching and advisory?

Coaching is one-on-one and focused on you: how you set strategy, make decisions, and lead. Advisory is a fixed six-week project with your product team, where we set up AI-assisted discovery and prototyping and test it on real work.

How much does it cost?

Coaching starts at $1,500 a month, depending on how often we meet. The advisory pilot is scoped to your team size and data, and we’ll work that out on the intro call.

How long do people usually work with you?

Most coaching clients stay three to six months, some longer. It’s month to month, so you can stop whenever it stops being useful. Advisory is six weeks, with optional support afterward.

What do coaching sessions look like?

They’re an hour on video and you set the agenda. Usually it’s whatever is most pressing that week: a board deck, a stakeholder who keeps overriding the roadmap, a pricing change, a hire.

What happens in the advisory pilot?

Two or three of your PMs use AI tools on your own customer data to go from signals to briefs to prototypes, then test those prototypes with customers. In week six they present results to leadership and you decide whether to roll it out. More detail.

Do you work with people outside the US?

Yes. Everything is remote. The only constraint is finding a regular time that works across time zones.

How do I get started?

Book a 30-minute intro call. If it looks like a fit, we’ll agree on the details from there.

Want to talk it through?

Start with a 30-minute call. Tell me what you’re working on and we’ll figure out whether I can help.

Book an intro call