Coaching and advisory

Two ways I work with people. Coaching is one-on-one and focused on you. Advisory is hands-on work with your product team.

Coaching

Coaching

Most of the people I coach are new to running product. Some were just promoted to VP or head of product. Others are founders handing off product for the first time. The jump is bigger than it looks, and most people get very little help making it.

We meet for an hour every week or two. Between sessions you can send me a deck, a pricing proposal, or a question about a hard conversation you’re about to have.

What we usually work on

  • Setting a product strategy people will follow
  • Building credibility with your CEO, board, and peers
  • Leading a team you didn’t hire
  • Pricing and packaging
  • Deciding what AI should mean for your product
  • For founders: handing off product and hiring your first head of product
Pricing

From $1,500/month

  • 60-minute sessions every week or two
  • Help between sessions
  • Review of decks, strategy docs, and proposals
  • Month to month, cancel any time

Weekly sessions or heavier involvement cost more. We’ll figure out what fits on the intro call.

Book an intro call
Advisory

AI transformation advisory

A lot of product teams have AI tools now, but the way they decide what to build hasn’t changed. This engagement is for product leaders at B2B SaaS companies who want to change that, starting with discovery and prototyping.

We run a six-week pilot with two or three of your PMs, using your own customer data.

How the six weeks go

  1. Weeks 1–2: set up the tools and a short strategy document the workflows can use, then run a first pass at synthesizing your customer signals.
  2. Week 3: the pilot PMs go from customer signal to brief to prototype for the first time.
  3. Week 4: put the prototypes in front of customers.
  4. Week 5: bring in a second group of PMs and tighten the workflows.
  5. Week 6: the PMs present results to leadership, and you decide whether to roll it out.
Pricing

Scoped to your team

  • Six weeks working directly with your team
  • Workflows set up on your own data
  • Two groups of PMs coached through it
  • Leadership readout and a rollout plan

Pricing depends on team size and how many data sources we connect. We’ll scope it together on the intro call.

Book an intro call

Want to talk it through?

Start with a 30-minute call. Tell me what you’re working on and we’ll figure out whether I can help.

Book an intro call