Two types of engagement. Coaching for individual product leaders navigating career transitions and leadership challenges. Transformation advisory for product organizations that need to change how they discover, validate, and ship. Both grounded in what I'm building in my current role as CPO, right now.
Individual coaching for product leaders. Transformation advisory for product organizations. Direct, evidence-based, grounded in current experience.
For VPs and heads of product new to the role. The jump to product leadership is a category change. You're expected to operate strategically, earn executive credibility, and lead a team you may not have hired, often without a playbook. That's exactly what we work on.
For founders who need a strategic product thinking partner. An advisor who helps you think more clearly about the hardest product decisions and brings real operating experience to the conversation.
For CPOs, VPs of Product, and Heads of Product Ops who need to transform how their product teams work. This is not a workshop or a training program. It is a system that gets deployed, tested, and iterated inside your organization. I built it in my current role as CPO and I bring the same hands-on approach to every engagement.
30 minutes. No pitch. We talk about where you are and whether this is a good fit.
I get context on your company, team, role, and the specific challenges you're working through.
Weekly or bi-weekly 1:1 calls, structured around whatever is most live and relevant right now.
Between sessions, I'm reachable for quick questions, document review, and real-time input when things move fast.
Assessment, system design, deployment, and coaching. The pilot ends with a leadership demo and a decision on full org rollout.
Set up the tool stack, strategic context file, and data exports. Onboard 2 to 3 pilot PMs. Run the first signal synthesis on real data.
Pilot PMs run the full loop for the first time: signal to brief to prototype concepts. Expect rough output. The learning is in the doing.
First customer validation using AI-generated prototypes. Engineering deepening review. Iterate based on what customers say, not what PMs assume.
Second cohort of PMs begins. Refine skills and templates based on pilot learnings. Automate data pulls where possible.
Demo day: pilot PMs present results to leadership. Decision on full org rollout. The playbook is published internally so it can run without me.
My job is to help you get better at leading product. I'll push you, ask hard questions, review your work, and help you think through decisions. You own the outcomes.
The shape of that work shifts as you build confidence and momentum.
I get deep context on your company, team, and what you're dealing with right now. We identify the highest-leverage problems and start working on them.
Weekly sessions focused on the challenges that matter most. Strategy, stakeholder management, pricing, team building. We go where the work is.
We shift to bi-weekly sessions and async support as you build your own rhythm. Many clients stay on for six months or longer.
We work through what's most pressing for you that week: a board presentation, a difficult stakeholder, a strategy decision you're second-guessing, a pricing conversation you need to lead.
I challenge your assumptions. I bring perspectives from what I'm navigating at Siteimprove and what I've seen across multiple companies. I ask questions that push you toward your own clarity, not just questions to fill time.
You leave with a clearer perspective, a decision made, or an action you're confident taking.
60-minute sessions on a consistent cadence. Structured around your agenda, not a fixed curriculum. We go where the work is.
Between sessions, I'm available for quick questions, document review, or a gut check when you need a fast perspective on something moving now.
Strategy decks, board presentations, pricing proposals, job descriptions. I review and give direct, specific feedback before they go out.
I work on a monthly retainer basis. This keeps the relationship simple and means you can reach out or ask for a second opinion without watching the clock.
Pricing depends on engagement structure, frequency of sessions, and the scope of the advisory work. The best way to understand what makes sense for your situation is to start with a conversation.
I take a limited number of clients at a time, which means I'm selective about who I work with and you'll get real attention tailored to your situation.
Book an intro callBook a 30-minute intro call. We'll talk through where you are, what you're working on, and whether coaching makes sense right now.
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