Every engagement is different. But the foundation is the same: honest, direct coaching from someone currently inside a B2B SaaS company navigating AI transformation, pricing strategy, org design, and executive alignment. At scale, right now. Not from memory.
I work with first-time product leaders and founders. The problems are different; the approach is the same.
For VPs and heads of product new to the role. The jump to product leadership is a category change, not a promotion. You're expected to operate strategically, earn executive credibility, and lead a team you didn't hire, often without a playbook. That's exactly what we work on.
For founders who need a strategic product thinking partner. Not a consultant with a deliverable, but an advisor who helps you think more clearly about the hardest product decisions.
30 minutes. No pitch. We talk about where you are and whether this is a good fit.
I get context on your company, team, role, and the specific challenges you're working through.
Weekly or bi-weekly 1:1 calls, structured around whatever is most live and relevant right now.
Between sessions, I'm reachable for quick questions, document review, and real-time input when things move fast.
Sessions aren't therapy, and they're not lectures. We work through what's most pressing for you that week: a board presentation, a difficult stakeholder, a strategy decision you're second-guessing, a pricing conversation you need to lead.
I challenge your assumptions. I bring perspectives from what I'm navigating at Siteimprove and what I've seen across multiple companies. I ask questions that push you toward your own clarity, not just questions to fill time.
You leave with a clearer perspective, a decision made, or an action you're confident taking. Not a homework assignment.
60-minute sessions on a consistent cadence. Structured around your agenda, not a fixed curriculum. We go where the work is.
Between sessions, I'm available for quick questions, document review, or a gut check when you need a fast perspective on something moving now.
Strategy decks, board presentations, pricing proposals, job descriptions. I review and give direct, specific feedback before they go out.
I work on a monthly retainer basis. This keeps the relationship simple and means you're not thinking about the clock every time you reach out or want a second opinion on something.
Pricing depends on engagement structure, frequency of sessions, and the scope of the advisory work. The best way to understand what makes sense for your situation is to start with a conversation.
I take a limited number of clients at a time, which means I'm selective about who I work with, and you'll get real attention, not a templated program.
Book an intro callBook a 30-minute intro call. We'll talk through where you are, what you're working on, and whether coaching makes sense right now.
Book a free intro call