What are you actually charging for?
Pricing gets framed as a math problem. In my experience, the harder part is getting the company to agree on what customers are paying for.
Coaching for product leaders, from a sitting CPO.
I work with first-time heads of product and founders on the parts of the job nobody trains you for: setting strategy, pricing, and holding your own with the CEO and board. I also help product teams rethink how they work now that AI has changed what’s cheap and what’s hard.
Where I’ve worked
Siteimprove
Contentful
Red Canary
Twilio
SendGrid
Work with me
Two ways to work together
For individuals
Coaching
For new VPs and heads of product, and for founders who want a product thinking partner. We meet every week or two, and you can reach me in between.
From $1,500/month
How coaching worksFor product teams
AI transformation advisory
For product orgs that want to change how they do discovery and prototyping with AI. A six-week pilot with a few of your PMs, ending with results you can show leadership.
Scoped to your team
How advisory works
About
A bit about me
I’ve spent my career in B2B SaaS product leadership. I’m CPO at Siteimprove today. Before that I was Interim CPO at Contentful, built the first product team at Red Canary, and led product at Twilio and SendGrid, where I also helped build the pricing function.
I take on a small number of clients, ten at most, so I can be useful to each of them.
More about me
Writing
Recent writing
What it actually means to build an AI-native product organization
The interesting change isn’t making every step of product development 30% faster. It’s that some of the constraints that shaped how we build products are disappearing.
Want to talk it through?
Start with a 30-minute call. Tell me what you’re working on and we’ll figure out whether I can help.
Book an intro call